Exergame, An Innovative & Effective Strategy in Marketing Events

Exergaming, also known as active gaming or gamified fitness, involves the integration of video games with physical activity.  Using exergaming for marketing events can be an innovative and effective strategy to attract and engage participants while promoting products, services, or brands.

Recently we were able to work with Activent Marketing to provide the tWall for one of their shows.  Activent Marketing is an independent experiential event marketing agency with offices in Denver, Pittsburgh, Chicago, Las Vegas and Raleigh.

Whether you want a TWall or another activity game, Exergame Fitness is where you can find a variety of engaging fitness equipment for any age. We set ourselves apart with our fitness equipment and virtual activity games as well as provide educational information about these fitness programs at events.

Here’s how exergaming can be utilized for marketing events:

• Attract Attention: Exergaming offers a unique and attention-grabbing experience that can draw participants to your marketing event. The novelty of combining gaming and physical activity can pique curiosity and generate interest among attendees.
• Engagement and Interaction: Exergaming encourages active participation from attendees. Interactive and competitive gameplay can create a sense of excitement, social interaction, and healthy competition among participants, resulting in a memorable and engaging experience.
• Brand Exposure: Incorporating branding elements within the exergaming environment allows you to showcase your products, services, or company logo. Customized game interfaces, on-screen banners, and branded equipment can reinforce your brand’s presence throughout the event.
• Promote Healthy Lifestyle: Exergaming aligns with health and wellness themes, making it an ideal fit for events focused on promoting a healthy lifestyle. By associating your brand with physical activity and well-being, you can enhance your brand’s reputation and image.

Contact us to learn more how Exergame and the tWall might be the PERFECT fit for your event!