National health insurer Humana Inc. recently launched a new Web site with the focus on games for health.
The Web site is part of an initiative created to encourage customers to have better fitness through game technology. The new website launched in conjunction with the fourth annual national Games for Health Conference held in Baltimore.
The site serves as an interactive brochure, providing information on Humana’s programs, mission and vision, as well as details on the health benefits of game technology. Users can explore a discoverable environment that highlights the many applications of games with healthy benefits. Also included are instructions on how to contact Humana’s Games for Health team to partner on future game development or to order games from the program.
At the Games for Health Conference, Humana ran the keynote panel with other health insurers to assess opportunities to use games for improving health. The health insurance company also hosted the “Exergaming Expo Room,” as well as a space for health game developers and others in the industry to discuss new ideas.
Exergame Fitness and Motion Kids attended the Games for Health Conference and brought a product called the Lightspace Play. The Lightspace Play includes an interactive floor surface comprised of 16”x16” programmable LED lit and pressure sensitive tiles constructed to fit a 10 foot square space. Each tile consists of sixteen 4” x 4” pixels that can display any color, pattern or image. The surface is able to detect location, movement and density of players to give a realistic gaming experience. Reactions to player movements are displayed on the surface and are accompanied by sound effects.
Humana piloted the new program with schools near its headquarters. The premise of the study was to combine student fitness and game technology. One of the games, the HorsePower Challenge, had 100 middle school students from five middle schools in Louisville wear pedometers for four weeks. The students level of activity was measured and recorded.
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