At the intersection of fitness innovation and brain health lies Activate Brain & Body, a groundbreaking program designed to strengthen both the body and mind through research-backed, personalized training. At the core of their model is a holistic approach that leverages dual task training—engaging the brain and body simultaneously—to help combat age-related cognitive decline, including Alzheimer’s disease and dementia.
What makes Activate Brain & Body so unique is how they combine cognitive fitness with physical movement, using a mix of interactive tools, brain games, and exergaming equipment to create dynamic, engaging, and results-driven workouts. During our recent visit and interviews with their members, one theme was consistent: personalized attention matters. Each client receives tailored support based on their cognitive and physical abilities, ensuring that no two sessions are the same—and that every workout is both challenging and achievable.
Exergaming with a Purpose
Activate’s use of exergaming—where video game elements meet physical activity—plays a central role in their cognitive training programs. Tools like the tWall interactive touch wall and Reaxing neuromuscular training equipment are used not just for their fun, gamified nature, but for their ability to target neuroreactive training, balance, coordination, and memory. These tools are designed with evidence-based outcomes in mind and help stimulate decision-making, reaction speed, and executive function.
The Science Behind the Strategy
Dual task training—performing a physical and mental task at the same time—has been extensively researched and is known to be effective in maintaining and even improving brain health, especially in older adults. By simultaneously activating multiple areas of the brain, these types of exercises build cognitive reserve, which is the brain’s ability to improvise and find alternative ways of getting a job done, especially as it ages.
When paired with brain games that require memory recall, sequencing, or problem-solving, this method not only enhances focus and cognitive agility but has also shown promise in delaying the progression of dementia-related diseases.
Personalized, Research-Driven Results
What truly stood out during our interviews with Activate’s members was their appreciation for the customized care they receive. Clients spoke about how the staff adjusts each session to match their comfort level and how the program evolves with them as their skills improve. This level of attention helps foster confidence and motivation, creating a fitness environment that feels empowering, not intimidating.
In a world where traditional fitness programs often overlook the needs of aging populations, Activate Brain & Body is a beacon for what’s possible when science, technology, and care come together. Through a smart blend of exergaming, dual task training, and individualized programming, they are redefining what it means to age actively and intelligently.
To learn more about how exergaming tools like tWall and Reaxing support Activate’s mission, visit Exergame.com.