When properly integrated across multiple departments, exergaming can be a powerful catalyst for boosting membership. Here’s how the YMCA of Spears in the Greensboro, NC area is achieving this.
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Membership Director: By promoting exergaming as a unique, innovative offering that sets your organization apart from traditional gyms or childcare centers, the Membership Director can use it to attract new families, young adults, and even seniors seeking fresh, engaging ways to stay active. Highlighting exergaming in tours, enrollment packages, and outreach materials makes the facility more appealing to a broader audience.
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Childcare Director: Families looking for dynamic, active childcare options will find exergaming highly attractive. It reassures parents that their children are not just supervised but engaged in healthy, developmental activities. Marketing through the Childcare Director can target young families, positioning exergaming as a key reason to choose your organization for their child’s care and early fitness experiences.
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Wellness Director: The Wellness Director can showcase exergaming as part of a modern, holistic wellness philosophy that embraces technology and movement. They can highlight its benefits for improving fitness in all age groups, from youth programs to active older adults, and integrate it into wellness challenges, group fitness, and personal training promotions.
When all three departments promote exergaming together, the program is seen not as a standalone feature, but as a pillar of a vibrant, health-driven community. This unified message helps:
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Deepen engagement among current members (retention),
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Expand the reach to multiple demographics (growth),
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And create a distinct identity that competitors cannot easily replicate.
Cross-promotional efforts — such as bundled membership incentives, family activity nights featuring exergaming, and targeted campaigns led by each department — ensure that every touchpoint with potential members reinforces the energy and innovation exergaming brings to your facility.